Hi, I am Toke

I am a User Researcher and Product Designer with a strong foundation in understanding complex systems, improving user trust, and driving adoption of emerging technologies, including AI, enterprise platforms, and public-facing digital services.

My work sits at the critical intersection of human insight and technical innovation, ensuring that advanced systems and tools are not only functional but deeply usable, trusted, and impactful.

I bring a user-centered approach to every stage of the design and development lifecycle, collaborating closely with cross-functional teams to deliver solutions that are both effective and future-ready.

Takeda Pharmaceuticals -Enabling Scalable and Inclusive AI Adoption at Takeda

Improve Takeda's platform usability and engagement to help reach 7,000 monthly users by uncovering user pain points, defining actionable personas, and proposing data-driven improvements.

My role: I was the UX/AI Researcher for the platform, I was embedded in the product team for three sprints(4 Months) to lead all generative and evaluative research.

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TSB- Implementation and acceleration of their UX design roadmap - Coming Soon

As part of a wider digital transformation effort, TSB Bank sought to improve the usability, accessibility, and satisfaction of their mobile banking experience.

My role: I was the accessibility lead, responsible for creating detailed accessibility specification documents to support the development of inclusive, WCAG-compliant customer flows.

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Central Statistics Office (CSO) - Mobile Field App and Responsive Census Dashboard-Coming Soon

I was the Lead Product Designer for both the Field App and Census Pilot Survey Website.

Deliverables

The Field app streamlines case handling for Field Service Officers (FSOs) and improves reporting capabilities.

The Census website is the main access point for about 25,000 households participating in the Census Pilot Survey in September 2024. It is designed to test content, usability, and accessibility ahead of the 2027 census.

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GlaxoSmithKline plc (GSK)

As part of a global initiative to improve visibility into sales performance and market trends, the Mobile Global Sales Dashboard was designed to offer a streamlined, data-rich experience for users across regions.

My role: I was the Lead Product Designer, responsible for defining and driving the global design direction of the mobile application, ensuring a cohesive and intuitive user experience that supports informed decision-making through accessible and efficient data visualization.

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Pfizer Manufacturing

As part of a strategic effort to enhance leadership visibility and data-driven decision-making, the Virtual Management Performance workstream focused on delivering a flexible and insightful performance review tool.

My role: I was the Lead Product Designer, responsible for shaping the end-to-end design direction of the solution, empowering leadership to effectively explore key metrics, uncover trends, compare performance across sites and tiers, and analyse underlying drivers through an intuitive and scalable interface.

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Road Safety Authority

I was a UX researcher & Service Designer for the phase 1 of the RSA project, I spearheaded the assessment of the current state and conducted a strategic review and options analysis for the licensing service delivery programme.

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Urban Travel Ireland

During my master's thesis, I was the Product Designer working on Urban Travel Ireland tourism website. I managed all aspects of the project, from the initial user research and ideation, through to prototyping and user testing and content design.

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CLOUDStudy

During my masters programme, I designed a Student Learning and Productivity platform to help third level students complete their learning activities effortlessly, from downloading and submitting assignments to receiving updates of upcoming events and deadlines.

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UUBO - UI Redesign

Udo Udoma & Belo Osagie, a leading law firm in Nigeria. As the UX/UI designer that spearheaded the redesign, I managed all aspects of the project, from the initial user research and ideation, through to prototyping and user testing and content design.

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Made with ❤️ from Dublin, Ireland